Using Technology to Build on Real Estate
There is certainly a great deal of pressure on the real estate industry. It’s not just the changes brought on by the Internet. Consumers are becoming more demanding, and there is continual pressure to lower real estate commissions. Of course, the Internet is spurring many changes in how agents deliver their core services as well. One argument for lower commissions is the efficiency added by new technology.
Rather than going on about the technology changes, or avoiding investment in new technology solutions as long as possible, why not embrace it and let it help you to change the way that you do business? Technology investment can pay back in many ways, and that includes possible major changes in how you charge your clients for services, and how you compensate agents.
Let’s look at a few things about human nature and the business needs of agents first:
- Most of your agents are also struggling with technology.
- Your agents are reading about the need for them to have an effective web presence.
- They are also getting into social and online business networking.
- Some of them have more knowledge about the tech stuff than you do.
- Realizing that the Internet can be a major source of business outside of brokerage leads, they are examining their options.
- Most agents would respond well to a brokerage that provides them with business-building solutions.
- Your agents realize there is a cost for tech in money and time. Done right, they’ll trade commission split percentage for a system that works for them. Now you have to decide; does it work for you?
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