How Important Are Videos To Home Buyers?
Home buyers are embracing the Internet like never before, and for good reason with online sites helping them to quickly find and view suitable properties without even leaving home. Being able to send links to suitable properties also helps and while not yet reaching anywhere near its potential, social media is also playing a role. Some home owners and real estate agents are even turning to videos to market their homes – the question is, are those videos influencing home buyers at all?
A marketing person would turn that question around and surmise that you can never have too many marketing channels working for you. That’s true to a certain extent, however, if cost is a factor, then marketing channels need to be cost effective. If a home seller can produce a good video of their home and then upload it to YouTube and other content sites, then the cost is virtually zero, except perhaps for time. If your real estate agent creates a video of your property, that’s fine as long as you’re not paying for it.
Video is starting to become popular with potential home buyers, however, it has probably not reached a point where it is cost effective when it comes to professional productions. If you are tempted to create a video of your home, be careful. If your video is nothing more than a ten minute guided tour of the home – forget it. A video’s real power is in it’s ability to show something great, in the shortest period possible. If there are special features about your home, or the neighborhood, then by all means film it – keep that video to no more than 90 seconds and be sure to present it in an entertaining way.
If your video is entertaining, and does show something special, it is more likely to be shared to others, and the more people who see it, the better the chances of finding a prospective buyer. Make a boring video and will do nothing to attract buyers, and you will have wasted your time – and hopefully not your money. Video is the way of the future, but only if you get it right.
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